social media manager

Responsibilities:

• Ownership of all social media marketing activities, including channel management, integrated campaign planning, influencer marketing, andcommunity operations.
• Responsible for the planning, implementation and analysis of high-impact, data-led, campaigns, alongside always-on initiatives.
• Management of online and social media communities in cooperation with the regional team, agency partners and priority channels (Facebook, Instagram, TikTok, Snapchat and YouTube).
• Partner with the broader marketing and sales teams to build understanding and adoption of social best-practice, and provide strategic counsel on the key opportunities to explore.
• Manage all influencer marketing plans, including identification, verification, briefing, relationship management, and amplification.
• Adopt a clear methodology to measure performance and ROI of all social and influencer campaigns to enable clarity on the efficiency and effectiveness of activities, to identify local best practices and build a repeatable and consistent model across all activities.
• Work with the media team to ensure the flawless integration of paid and organic social, ensuring the central processes are always adhered to.
• Brief and work with agencies
• Coordinate with internal teams to ensure all processes are adhered to, including marketing budget application, incentive application, acceptance of agencyservice, etc.

Requirements:

• Five-years’ experience at agency and/or in-house
• Background in the technology, FMCG and/or lifestyle sectors, and an interest in mobile technology and innovation.
• Strong business mindset, focused on business results.
• Experience with content management systems.
• Excellent time management and communication skills, both written and verbal.
• Highly self-motivated, with the ability to handle challenging situations with determination.
• Able to learn and adapt quickly.
• Fluency in English and Italian.

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