You will be mainly accountable for:
• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Implementing the go-to–market product marketing strategy, including preparation of technical and commercial offers, definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy; ensuring the Local Product Group budget (volumes) and profitable growth targets are achieved in the assigned Countries;
• Completing the offering cycle against strategic inquiries and relevant technical / commercial alignment, participating in sales strategy discussions for the assigned Countries, and agreeing on short and long-term actions with specific channels along specific segments
• Analyzing customer needs and competitor offers through general market information and information provided by the local Sales organization; ensuring efficient marketing actions and communication to the local Sales organization and customers; overseeing sales execution for assigned products by providing relevant materials and guidance to Sales team(s)
• Performing regular project follow-ups, provides reliable monthly order forecasts for production planning and propose recovery plans in cases of potential order shortfalls, preparing reports and market analysis on a frequent basis within the assigned area, in order to complete close project follow-ups, meetings, seminars and presentations with customer, End User and Consultants.
• Executing annual marketing plan in collaboration with relevant divisions and/or product groups.
